My Approach
I started with a clear insight: most people snack every day, often more than once. Snacking has become a normal part of life, but some still feel guilty about it. The goal was to change that and make Peckish a natural, guilt-free choice that fits easily into everyday routines. The idea focused on showing that snacking is life and that Peckish is always ready when you are.
Challenges
The main challenge was making everyday snacking feel positive without overcomplicating it. We had to connect the brand with snack moments in a believable way and stand out in a crowded category. Finding the right tone was key - fun, simple, and relatable without losing sight of the Peckish's unique, light air-baked layer.
My role
I ideated and developed the storyboard for the YouTube pre-roll, shaping how the idea translated visually. This guided both the shoot and edit to ensure the concept came to life clearly. I also managed the rollout of social cutdowns, selected key visuals, and designed the end frames to keep consistency across all assets.
Conclusion
The campaign successfully repositioned Peckish as the go-to choice for everyday snacking. By highlighting convenience and light satisfaction, it normalised snacking as a positive, guilt-free habit. The POV-style idea made the brand feel personal and ever-present, helping Peckish earn a regular spot in consumers’ shopping baskets and become part of their weekly routine.
