My Approach
The goal was to use optical illusion and forced perspective to make Jack Daniels stand out and spark social sharing. I developed concepts that made the creative feel alive and impossible to ignore.
Challenges
The main challenge was combining creativity with technical accuracy. 3D billboards only work if the perspective is perfect, so every concept had to be planned with our CGI team to match exact specifications.
My Role
I led the creative direction, working with the CGI team from the start to ensure the idea was both visually striking and technically feasible.
