My Approach
I focused on creating a clear, seamless customer journey across email and paid/organic channels. My goal was to simplify a multi-module, information-heavy brief into a smooth, intuitive flow that introduced the new products, educated customers, and optimised each module for clarity, hierarchy, and scroll behaviour.
Challenges
The main challenge was translating a large campaign ecosystem into a single EDM that still felt engaging, not overwhelming. I had to ensure consistency across AU/NZ versions, integrate multiple retailer links, and adapt existing creative into a format that worked in both email and social. Another challenge was maintaining visual freshness while staying within brand guidelines and asset limitations.
Conclusion
Strong design, a tight message hierarchy, and thoughtful interaction moments were key to making Revlon digital assets feel polished, premium, and easy to navigate across EDM and social.
