Approach
I focused on simplicity and visual clarity to make Panadol Rapid the hero. The goal was to communicate fast, effective relief in a way that was immediate, relatable, and easy to understand across all placements.

Insight
When people are in pain, they want it gone fast. The best way to show that is to remove the problem visually. Pain relief should be obvious in a single glance.

Idea
The Panadol pack becomes the solution. In each execution, the Panadol Rapid pack covers the word representing discomfort - making the product’s benefit clear without further explanation.