The brief
Omoda Jaecoo is a newer automotive brand entering a crowded market. The challenge was building an always-on social presence that didn't feel like every other car brand. Spec-heavy, product-led, and easy to scroll past.

The strategy
Working alongside strategists and social managers, we positioned Omoda Jaecoo as an unexpected upgrade. A brand that makes desire feel like the smart choice. The platform: Built to Create an Impression. Rather than leading with the car, we led with the experience the car enables.

The work
I concepted and designed content across three pillars, each with its own tone, visual language, and purpose. Smart by Design made technology feel accessible through real-world explainers and feature walkthroughs. Luxury and Adventure captured the dual personality of the range, from refined lifestyle moments to capability and exploration. Shared Journeys brought community forward, turning owner stories, events, and real people into brand content.

The output was a content system built for range, giving the brand a consistent strategic foundation while leaving room for content that could educate, inspire and connect depending on the moment.